A box of chocolates for everyone just showed up

The Long Tail theory is not set out to prove that the blockbuster hit is dead. Whether or not this is true can be argued, but like I said it is not the point. The more important insight is with barriers to entry, and more importantly to domination. Those, in many industries, have left the hands of the elites. As such, these industries are now open for everyone - journalism, books, music, movies - all are but examples of alternative mediums which compliment the traditional channels. Sometimes in a way that makes the older channels even obsolete
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I believe The Long Tail is a 101 book, as is Small is the New Big, by Seth Godin for anyone who is interesting in really understanding the new dynamics and how to play them right.

Oooha. Markets for everyone. Jump on.

Read.