Saturday, May 21, 2005

The new cultural anthropology

There is no correlation between these Chinese
search terms and those most common in the West.
In fact, the search term frequencies appear to be
completely the inverse between Chinese and US
users. Entertainment ranks as the most common
search category in the US (66% at Accoona and 49%
at Wordtracker), while it ranks at 0% for China
in the Top 25 searches. Manufacturing ranks as
the second-most searched for category in China
(25%), while it ranks at 0% in the US Top 25
searches for both Accoona and Wordtracker.

Americans now seem to be in the 'bread and circus'
phase, don't they.

If you've been watching, you also know that's
nothing particularly new.